EcoWorld, Brookfield, India

Impact

The insight and output from Pragma’s work has informed the current interventions being carried out by Brookfield, which to date have seen the reactivation of the amphitheatre – which has played host to a range of community events – as well as the introduction of new commercial offerings including ‘Chianti’ Italian restaurant, ‘The Sauce Code’, ‘Kampot’ and ‘Mannheim Craft Brewery’ and improved environment, access and seating.

About the Brand

Brookfield are the largest owner and developer of office space in India. In 2020, Brookfield purchased over $2bn of assets from RMZ Corp including EcoWorld, a 14-building office and retail park on the south east outer ring road of Bangalore. Comprising over 6.7m ft2 of office space, the park hosts a number of major national international corporations with a central building – The Bay and The Deck – providing retail, leisure, F&B and services including bank, pharmacy, gym and art gallery to the thousands of workers employed on site.

The Task

Having launched in 2016, Brookfield’s new ownership presented an opportunity to refresh both the commercial offering and physical landscape provided at The Bay and The Deck. Lockdown highlighted the ability of EcoWorld to serve not only its office worker base but to also meet the needs of the fast-developing and affluent adjacent resident neighbourhoods, including Benlandur.

With consumer trends changing fast and with new commercial offerings under development on adjacent land, Brookfield were keen to understand the scale of commercial space that could be supported and the optimum mix of provision and environment to satisfy workers and their employers.

What we did

Pragma worked closely with Brookfield team to understand:

• Sales performance by occupier to date, and the market share each occupier and the development in total achieved from the office population
• Sales performance by occupier to date, and the market share each occupier and the development in total had achieved from the resident population
• Forecast return to work of office workers across the site, and the size of the growing residential market
• Forecast the impact of competing developments (including phasing) on sales performance under a ‘Do Nothing’ scenario
• Carried out occupier interviews and benchmark analysis to provide low and high impact intervention recommendations
• Forecast the impact on sales performance of both low and high impact scenarios

Pragma worked in tandem with sister company Benoy, who were able to provide design options for a series of interventions under both the low and high impact interventions and with Gleeds India, who provided high-level costing for recommended interventions.