Pragma moves inhouse to become Benoy's Strategy team

Today marks the start of an exciting new chapter for Pragma as we integrate fully with our parent company, Benoy.
Since 2020, Pragma has been part of a stable of brands under the Handley House group which also owns Benoy, itself a 75-year leader of global architecture & design. Today, we are bringing together and clarifying two complementary strengths that have always sat at the heart of our business — strategic commercial insight and innovative design thinking. As a result of these changes, the original Pragma team will form the new ‘Strategy’ arm of Benoy.

This marks the first step on a journey that will culminate in a refreshed Benoy brand, now placing the services and skillset of Pragma firmly at its core. Creating a multidisciplinary team that can support projects from vision through to execution and provide the highest calibre of expertise in market analysis, insight, commercial strategy and design excellence. Together, we will chart courses through the complex realities of building the world’s most impactful projects and realising their full potential.

While our name and structure may evolve, our core mission will remain the same: turning data-driven insights into successful commercial strategies.

Please watch this space for more news in the coming weeks.