Commercial Strategy & Advisory

Market and behavioural insight that shapes commercial strategy 

We provide consumer research, market analysis and competitive intelligence to reveal how people, from passengers and guests to employees and tenants, interact with space, place and brand. Our segmentation models draw on behaviour patterns observed from emerging Asian cities to mature European destinations, offering a deep understanding of how human activity generates value. 

Through catchment and demographic studies, competitor benchmarking, demand analysis and footfall analytics, we identify market drivers, user trends and revenue potential. This intelligence forms the evidence base for development appraisal, feasibility assessments and strategic positioning, ensuring that investment and design decisions are informed by sound market insight. 

Defining what to build, how much and for whom

Building on this intelligence, we shape development strategies that determine the most viable and valuable outcomes for each project, defining scale, use and target audience with precision. 

Our expertise spans brand and operator selection, tenant and use-mix frameworks, workplace strategy, tourism and passenger demand planning, and phasing strategies aligned with market absorption and delivery readiness. By aligning commercial logic with project feasibility, we create strategies that are enduring, actionable and risk-mitigated, supporting confident decision making from initial appraisal to asset realisation. 

Spatial strategy informed by commercial intelligence 

We bring a commercial lens to the planning, performance and operation of space, ensuring that design and investment decisions are aligned with long-term asset value. Across aviation, transport, hospitality, mixed-use and retail destinations, we advise on strategies that optimise function, efficiency and user experience. 

By bridging development strategy, asset management and design intelligence, we help create environments that remain commercially and operationally resilient through every stage of development and operation. 

Financial analysis founded on real-world project intelligence 

We translate commercial strategy into financial models and business-case assessments for both new developments and asset repositioning. Our models are benchmarked against actual performance data from comparable assets we have advised, providing grounded projections for investment decisions, lending support and operational planning. 

Commercial assessment for acquisition, repositioning and disposition 

We support investors with commercial due diligence and portfolio strategy advisory from acquisition, disposition or adaptive reuse. Drawing on valuation experience across sectors and typologies, we identify repositioning opportunities that unlock value and reduce asset lifecycle risk. 

Our strategic analysis provides the foundation for confident investment decisions, asset optimisation and value realisation, from development-to-disposition.